14.01.10 - Develey optimizes Supply Chain with software of Axxom

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Efficient supply chain for mustard & co

Develey optimizes logistics and production network with software of Axxom

Munich, January 14, 2010 – Develey Senf und Feinkost GmbH optimizes its European supply chain with the solution ORion-PI^® Value Network Optimization of Axxom Software AG. By simulating different scenarios with the software, Develey wants to increase the level of transparency in its value chain and to identify and realize savings potentials.

For many decades the name Develey has been standing for food of highest quality and incomparable taste. Products like mustard, dressing, ketchup, mayonnaise and gourmet sauces as well as many other specialities are produced at locations for different local markets in Germany and Europe and are distributed via retail and single customers (e.g. butcher shops).

With Axxom`s software ORion-PI^® Value Network Optimization Develey wants to further optimize its production and logistics structure, ranging from sourcing , supply, production and warehousing to distribution. Therefore, the company models its current structure with the software and compares different scenarios – for example changes in product allocation or in network design. Thus, Develey wants to increase the transparency in its supply chain and to identify appropriate improvement measures.

ORion-PI^® Value Network Optimization is one of the technologically leading solutions for the integrated analysis, simulation, design and optimization of strategic and tactical network scenarios in logistics, distribution and production. For an efficient network design, ORion-PI^® offers an end-to-end optimization approach which covers every relation within the supply chain – from production sites to distribution centers and suppliers, vendors and to customers.

Company Profile Develey Senf und Feinkost GmbH
Home and authenticity on the one hand, innovation and growth on the other. Develey Senf und Feinkost GmbH located in Unterhaching near Munich / Germany, stands exemplarily for these aspects. Known for its quality products and home-made specialities for more than 160 years – beside others sweet mustard, invented by company founder Johann Conrad Develey – the long-established Bavarian company owns several strong regional brands.

AXXOM SOFTWARE AG

Jens Verstaen
Corporate Communications

Paul-Gerhardt-Allee 46
81245 München, Germany

Phone: +49(0)89/56823-321
Fax: +49(0)89/56823-399
E-Mail: jens.verstaen@axxom.com